Appearing in In The Black magazine, February 2019
Smart Business: What Alibaba’s Success Says About the Future of Strategy
By Ming Zeng
Harvard Business School Press, $55, 272 pages, ISBN 9781633693296
Zeng is the Chief Strategy Officer of Alibaba Group, a company that has leveraged technology into an incredibly successful position. That success, says Zeng, is based on understanding how technology can put direct interaction with customers at the centre of the enterprise. He calls this the customer-to-business (C2B) model, using feedback loops to drive machine learning, with customer demands and responses incorporated into the system in real time.
Making a C2B model work requires four elements: a smart network that can dynamically adjust the supply and quality of service offerings, an Internet interface where customers can easily articulate their needs and responses, a modular business structure that can grow from an initial beachhead, and three platforms – social media marketing, e-commerce portals, and a network of flexible manufacturers – than can provide agility and innovation.
Zeng acknowledges that re-tooling an existing large company to a C2B model is difficult (it is actually easier if you build it from scratch). Nevertheless, the technology is available and many companies are already moving in this direction. And, once established, the model can provide competitive advantages and growth at low cost. Overall, the book offers a new way of looking at strategy, and a different perspective on business.
Financial Management for Non-profit Organizations: Policies and Practices (3rd edition)
By John Zietlow, Jo Ann Hankin, Alan G. Seidner, and Tim O’Brien
Wiley, $144, 768 pages, ISBN 9781119382560
Managing non-profit organisations presents different challenges to a profit-making company, with one of the most difficult being that the leaders often have limited expertise in financial issues. The authors have a wealth of practical and research experience, and in this comprehensive book they offer practical guidance on financial management for these officers. They systematically work through the basics of proper recording, reporting, and cash flow, and then move on to investment, planning and risk management. There are important sections on fundraising, internal controls and policy-making, where non-profits have particular characteristics. 
There is also valuable guidance for financial professionals working in non-profits. They have to bear in mind that many of the people in the organisation are likely to see financial management as something of a necessary evil compared to the core mission of the agency. In fact, the authors emphasise that financial metrics are only one part of the picture for non-profits, supporting and not supplanting non-financial goals. In connection with this, the final chapter includes a series of diagnostic tests and evaluation tools, and there are links to a website for further information.
The Execution Factor: The One Skill That Drives Success
By Kim Perell
McGraw-Hill, $40, 288 pages, ISBN 9781260128529
Perell is a serial entrepreneur whose first few ventures failed before she got it right. She draws on this experience to argue that it is not having ideas or making plans but executing them that makes the difference. The initial step is to set down a clear goal and establish the priorities needed to achieve it. With this done, the next (brave) step of execution has to be taken, whether it is approaching the first customer or creating the prototype product.
A danger is paralysis through analysis. The critical third step is to be willing to move ahead even if you do not have all the information. Collect and digest about 70 per cent of the data, suggests Perell, and then go with your gut.
Linked to the idea of constantly moving forward is realising when we are avoiding a difficult task. In fact, the tough questions are often the most necessary ones, and they have to be asked and answered. Her final piece of advice is to create a ‘to-do’ list, to support the prioritisation process and keep implementation at the forefront of thinking.
None of this is revolutionary but Perell sets out her points in a clear and energetic way. For entrepreneurs wondering how to start, this book will be useful.
Performance-Based Strategy: Tools and Techniques for Successful Decisions
By Steve Fairbanks and Aaron Buchko
Emerald Publishing, $137, 328 pages, ISBN 9781787437968
Many corporate leaders find their time so taken up by the tactical demands of running an organisation that they cannot undertake strategic planning, even while they acknowledge the importance of it. Simply finding the right model for the company is a daunting task. Fairbanks and Buchko have provided strategic advice to companies large and small, and their aim here is to make the process of strategic planning manageable. They examine 22 frameworks, ranging from basic models of market segmentation and product volume margin charts through to project management, brand perception and communication matrices. Each chapter contains an explanation of how it might be used, an estimate of the time taken to develop it, where relevant information can be found, and – a critical point – how the framework can be implemented in practical, measurable terms. There are useful checklists and graphics to further explain the development process.
Fairbanks and Buchko note that strategy-making often helps leaders see their business and the wider environment in new ways. They emphasise that strategy cannot be done in a rush or on the cheap: it requires a dedicated effort. Not easy, but it must be done if a company is to thrive in the long term.

operatives, going back to the Federation era. Fahey takes the view that covert activities demonstrate the real thinking of political leaders, and if that is true then the early leaders of Australia were an independently-minded lot. In fact, the first real intelligence operation was against the British, trying to manipulate them into opposing French expansion in the South Pacific. There was a series of other operations, often run on an informal but nevertheless effective basis, over the next few decades, and all of it makes remarkable reading.
for the idea (especially because the New Zealanders had already done it, and the vote had been given to women in South Australia without the sky falling in). The road was much harder in Britain, where many of the Australian women became involved with the bruising battle. Wright believes that the Australian experience was a crucial element in winning the right to vote in Britain and elsewhere, and it is hard to disagree.
players. The nadir of the season was the ball-tampering scandal, and Haigh devotes several columns to analysing it. He concludes that it was due, at least in part, to the win-at-all-costs culture of the Australian team (and the administrators and money-men behind the players) and the intense competition between the different forms of the game. He believes that Australian cricket will recover from the disaster but it will take a while and will require some deep reflection.
narrative skipping across a number of locations, held together by wannabe novelist Pippa (her name used to be Narelle but she changed it for marketing reasons). Most of the characters have more pretensions than talents, as well as a pettiness that straddles cultural differences and generations. They see fame as an entitlement, not realising that success requires work. De Kretser walks a fine line between satirising them and indulging them, leavening the intensity of her writing with an undercurrent of humour and, in the end, affection. This reviewer does not always agree with the people who give out awards for writing but here it is deserved.
much can be crammed into the short-story space. Corrango, by Jennifer Mills, stays with the reader precisely because so little is explained.
completely out of money at one point, has struggled with booze, and was jailed for contempt after naming accused paedophiles. His war on paedophiles is a constant theme running through his career although on other subjects he is all over the place. But he works hard to understand the issues and he takes the responsibility of the job seriously. So the taxpayer is probably getting their money’s worth, which is more than can be said for many other senators. Hinch pens interesting portraits of those he has encountered although his nasty streak occasionally grates. His disdain for Pauline Hanson is exceeded only by his dislike for Gillian Triggs, with whom he traded barbs in committee hearings.
arrogance, cannot be doubted, but often Donnelly’s temper is greater than his temperance. He raises many important points, especially about the influence of the Left in the education system, only to bury them as he jumps into another attack. What was needed here was a strong editorial hand to keep him focused. This is not a bad book but a cooler head would have made it a much better one.
Tuff and Goldbach, senior figures in Deloitte Consulting, have seen many established companies flounder when trying to deal with change, and they have reached the conclusion that ‘best practices’ are part of the problem more than part of the solution. In an earlier era, the idea of doing what had succeeded before made sense but in a time of constant disruption it is the path to failure. Even more, they say, the relatively slow speed of marketplace change allowed wasteful habits to continue without consequence. No longer.
avoid techno-babble in favour of a real-world perspective.
Large parts of the Internet seem to have descended into meaningless chatter but the TED Talks site stand out as a beacon of clarity and relevance. Anderson, the curator of the site, is adamant about the importance of clear communication, and in this book (recently re-released) he provides advice on everything from organising content to setting up a lectern.
He asks employees to examine the relationship between their individual purpose, the purpose of the organisation, and their role within it. Do you really aspire to the position of the boss, or is it merely what you have been told you should do? If you get there, what will you do to improve the organisation and society? Is there another direction that might be more satisfying? Difficult questions, but necessary.
Despite the best efforts of bitcoin, the euro, and the renmimbi, the US dollar remains the key global currency. It is recognisable around the world, is convertible nearly anywhere, and in times of crisis becomes the flight option of choice. How, says economist David, did this happen, and what is the effect on the world economy? In The Almighty Dollar she explores the phenomenon of what, in economic parlance, is called the “circular flow of income”, following a (hypothetical) dollar spent in a Walmart in Texas as it travels to a Chinese manufacturer, then to Africa, and then on to a German pension fund. After a series of other spending/investment stops it finally ends up back in the hands of the Texan consumer.
They see effective transitions as composed of three phases. Arrival is the time of encountering unexpected barriers, complications and unknowns. The core task in this phase is to meet and know the organisation. In the Survival phase, the new leader communicates their core values, and then, guided by those values, develops a mandate to lead. The third phase is Thriving. Here, leaders use their experience to decide the priorities and how to move forward.
Grattan does not mention it, but the Net forum of which she is associate editor and chief political correspondent, The Conversation, is an example. The essays provided by academics and qualified researchers are usually pretty good, but anything they have to say is drowned out by the public commentary, which is generally a mix of the usual Left tripe and wacko conspiracy theories. It is no longer a platform for discussion but a nasty, shouting echo chamber.
seemingly unconnected snatches of prose. It is more like an extended meditation on life and death, on what might have been and on what once was. And that is enough. More than enough.